Customer Stories

Find out how our partners and customers use Apteco to boost revenue in our marketing data analysis and campaign management case studies.


ProTyre & Purple Agency

ProTyre is the retail brand of Micheldever Tyres, the UK’s number two tyre distributer. They already have a customer base of over 800,000 and have worked on over 1.5 million vehicles, but their aim...

  • Analysis of every customer’s driving behaviour
  • Creating a personalised experience
  • Spectacular impact on customer satisfaction
The results have been spectacular, with ProTyre already enjoying customer satisfaction ratings of 84 per cent, higher than Apple, Amazon or Starbucks! FastStats sits at the heart of this stunning success.
Read more on their story


CLIC Sargent and Wood for Trees

CLIC Sargent is the UK's leading cancer charity for children, young people and their families. CLIC Sargent offer a wide range of support individually, locally and nationally. They also take their...

  • Centralised campaign data selections
  • Improved number and frequency of communications
  • FastStats Geo module helped to geographically target marketing activity
FastStats is a brilliant tool which is intuitive and has been transformative in the way we work...
Read more on their story

Financial Services

Skipton Building Society & Celerity

Since 1853, Skipton Building Society (SBS) has been dedicated to helping people save for the future and achieve their dreams of owning their own homes. They have come a long way, and are now one of...

  • Right product, right customer, right time, right message
  • Improve retention of savings customers
  • Predict what product might be most suitable next
FastStats supports the team with various marketing initiatives and is used to generate the actionable insight required for the team’s customer-centric strategy.
Read more on their story


Travian Games & b.telligent 2016 Award Winners

Travian Games GmbH, located in Munich, is a globally known self-publishing developer of cross-platform games (online and mobile). The company offers complex and multilayer adventure worlds, which...

  • FastStats PeopleStage Facebook Custom Audience integration
  • Combining channels to reach long term inactive players
  • Respecting legal constraints and keeping reputation high
Not only were 30% more players reactivated but also more payments were generated. These payments overran the CPC costs from Facebook, so we achieved an ROI >100%
Read more on their story


Ageas Retail & Communisis

Ageas Retail Ltd, through its direct to consumer brands, RIAS and Castle Cover, provide Motor, Home, Travel and Life Insurance products to nearly 1m policyholders through Telephony, Website and Price...

  • Analysis, profiling and modelling of customer behaviour
  • Put customer insight at the heart of direct marketing activity
  • Achieving significant uplift in response
FastStats delivered our first segmented view of our customers and introduced new levels of personalisation into our campaigns, achieving significant uplift in response.
Read more on their story

Media & Publishing

RTL interactive GmbH & artegic AG

RTL interactive pools Mediengruppe RTL Deutschland’s digital, interactive and transaction-based lines of business, beyond traditional, ad-financed free TV. The company develops innovative topics,...

  • Persuading existing subscribers to move to "TV NOW"
  • Acquiring new subscribers from newsletter recipients
  • Designed a six-level, multi-variate email marketing campaign
The most successful email achieved an open rate of 46.6%, a click rate of 8.8% and a conversion rate of 2%.
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Foot Shop & Wood for Trees

Wood for Trees migrated an existing FastStats system for the retail business Foot Shop Ltd.

  • Automated data delivery
  • Data hygiene & creation of SCV
  • Analytics & campaign management
Project planning times have been cut by 50%, with sales increasing by 15%. FastStats has had a significantly positive effect on Foot Shop's trading.
Read more on their story

Travel & Leisure

Prezzo & Planning-inc 2015 Award Winners

Prezzo is a chain of Italian restaurants operating across the United Kingdom. The first restaurant opened on New Oxford Street, London in November 2000 and there are now over 245 restaurants across...

  • Target offers based on value & engagement
  • Creating value-led differentiation through data
  • Move away from one-size fits all offers
Prezzo is fully harnessing the potential of FastStats. The infrastructure built with Planning-inc represents a powerful customer experience management platform that is moving the dial for the business in terms of incremental revenue and guest management.
Read more on their story