Analytics & data mining
The data generated by customer interactions, transactions and marketing campaigns is a gold-mine, provided you have the right data analytics software. Data mining software from Apteco gives you a 360º view of your customers and their behaviour, helping you to identify purchasing trends to boost revenue.
Apteco FastStats® and the integrated FastStats Modelling™ module help you get more from your data by:
- Providing customer profiling tools that will help your team make more informed targeting decisions for each campaign.
- Helping you discover and capitalise on the key characteristics of your customers.
- Improving prospect and customer purchasing predictions and planning with advanced modelling tools.
- Developing accurate customer profiles to identify new prospects and leads.
- Identifying your most responsive customers and leveraging that information to create new cross and up-sell opportunities.
Looking for more information? Our demos and case studies could inspire you with ideas for using the Apteco Marketing Suite™ in your business. Or perhaps you’re ready to choose a partner? If you have any questions, or just want to chat, please get in touch by phone or email. Our experienced team will offer advice tailored to your challenges.